Email series for churn clients

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During the fall of 23 our marketing department decided to target churn clients and we developed a brand-new layout, outside our norm to have a bigger impact on them.

So used two disruptive characteristics to create this impact.

First, we used a colour that would make our promotion really stand out. This made our overall contrast bigger and more efficient. Second, we decided to use a simpler opening, so we’ve taken out the menu and placed the logo in the representative image and that would make our layout more friendly to the user.

The series was made so the client would receive the first email, and if they didn’t do a transaction, they would receive mail number 2. Same principle would be applied to mail number 3 and email number four would be sent after the promo was applied to help in client satisfaction.

There is also a major concern with the images, even if they are stock, they are modified so they can have a unique style. Some are even extended with ai, so we have the required white space we need.

This campaign was a major success and we have activated a lot of clients that weren’t buying.

Note: Most of the variables and conditions are changed to this presentation because there was classified information. This is also a team effort and all team members have played an important part in this campaign success. A special thanks to Mariana who makes work being extremely relevant while keeping it fun.

All copyrights belong to Paul Stricker S.A. @ stricker-europe.com

1st email